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Marketing
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News:
4/19/2023
Announcement: Guest lecture by Dr. Robert Ciuchita
currently serves as an Area Editor for the Journal of Business Research and is a member of the Editorial Review Board of the Journal of Service Research. During his stay, joint research projects will be conducted [...] professorship. Mr. Ciuchita's research and teaching activities focus on service management, service innovation, digital marketing, and customer experience management. His research was published in the Journal [...] Journal of Service Research, the Journal of Interactive Marketing, the Journal of Business Research, the Journal of Service Management, and the Journal of the Association for Consumer Research, among others …