Welcome Prof. Dr. Sascha Alavi!
delighted to welcome him as the holder of the Professorship of Marketing. His current research interests focus on the areas of marketing technology and innovation, customer relationship management and B2B marketing [...] Journal and Information Systems Research . In addition, according to the research productivity ranking of the Wirtschaftswoche newspaper, Prof. Alavi is one of the most research-intensive business economists [...] marketing. The results of his research, which have won several Best Paper Awards, have been published in leading international journals such as the Journal of Marketing Research , Journal of Marketing , Academy …