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Marketing
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News:
7/12/2023
Visiting researcher from Australia
University of Newcastle for five years. The joint research areas are sport marketing, loyalty of soccer fans, online consumer engagement and tourism research. Only recently, a cross-cultural study on the loyalty [...] Prof. Philip J. Rosenberger III, Ph.D., from the University of Newcastle, Australia, for a short research visit. The professorship of marketing has been working with Mr. Rosenberger for many years, which …